Agencies

Integrating market research and online advertising, iiON's SmartADs™ introduce breakthrough technology for embedding dynamic content directly within published content or online advertising in any form.

With iiON SmartADs™ there are no required overlays or redirects. We bring interactivity to your client.

Used to:

• Measure ad/brand impact.
• Stimulate interest and enhance creative.
• Offer short real-time surveys or polls.
• Measure brand satisfaction and brand awareness.
• Drive content and trigger purchase behaviors.
• Initiate online recruitment and lead generation.
• Drive performance marketing components.
• And more...

Features:

• Embed and support within the unit or as the unit.
• Advanced branching and skip-logic.
• Images, icons, video and audio support.
• Input validation.
• Interactive data collection.
• Dynamic, data-driven events.
• Single select, multiple choice, rating scales or open-ended questions.
• Multi-language support.
• Customization and seamless integration.
• Randomization.
• Advanced real-time business intelligence with iiON's AnalysisManager™ (link)

Site users interact with the ad by responding to questions or icons, never leaving the web page or ad copy. No annoying pop ups or redirects to other pages.

Relevant business iintelligence down to the IP level is gathered by key variables in real-time.