Publishers

Integrating market research and online advertising, iiON's SmartADs™ introduce breakthrough technology for embedding dynamic content directly within publisher content or online advertising in any form.

With iiON SmartADs™ there are no required overlays or redirects. We bring interactivity to your client.

Used to:

• Conduct audience profiling.
• Drive users to preferred content.
• Initiate online recruitment such as subscriptions, event registration and lead generation
• Gather site feedback.
• Offer real-time short online surveys or polls.
• Gather online video feedback.
• Drive e-commerce audience qualifying and measurement.
• And more...

Features:

• Embed and support within the unit or as the unit.
• Advanced branching and skip-logic.
• Images, icons, video and audio support.
• Input validation.
• Interactive data collection.
• Dynamic, data-driven events.
• Single select, multiple choice, rating scales or open-ended questions.
• Multi-language support.
• Customization and seamless integration.
• Randomization.
• Advanced real-time business intelligence with iiON's AnalysisManager™ (link)

Site users interact with the ad by responding to questions or icons, never leaving the web page or ad copy. No annoying pop ups or redirects to other pages.

Relevant business intelligence down to the IP level is gathered by key variables in real-time.