Publishers

iiON Advantage offers full service research solutions, providing independent B2B and B2C market and media research services. iiON Advantage serves publishers, vendors and agencies in technology, communications, higher education and travel/hospitality.

Choose from a comprehensive set of services, each exclusively tailored to meet your needs:

• iReadTrack™ – Tool which provides direction for circulation strategy by eliciting reader preferences and opinions regarding publication and those of competitors
• iAdTrack™ - Tool used to test attributes and/or messages of online ads for effectiveness

• Product category studies
• Brand preference studies
• Online proprietary panel development
• Reader profiles
• Editorial features
• Competitive research
• Pre/Post ad campaigns
• Other custom projects

iiON Advantage has the resources to handle every step of the research process, including: